Top quality products and real customer satisfaction require sound foundations. Our values help us maintain a high standard of jewelry production, sales and services. These principles allow you to fully focus on what is most important: the moments of love and joy.
#1 LOVE THE WORK YOU DO
When you love what you do, it benefits everything - customers, employees, partners and the jewelry itself. That's why we make things simple: we love what we do. And the rest just comes along.
#2 BE PROFESSIONAL AND HELPFUL
We are professionals in our field - from our careful, detail-oriented goldsmiths to our accommodating customer support team.
#3 STAND BY YOUR TRADITIONS
Hand goldsmithery and jewelry has a long and rich history in the Czech Republic, especially in Prague. We proudly build on that history and we use the knowledge of previous generations to continue to perfect our craft.
#4 MAKE QUALITY YOUR DAILY MANTRA
We design and handcraft our jewelry in our workshop. We are detail-oriented, because it is the details that turn a nice gem into a perfect jewel. Our customers can always be confident that they hit the bull's-eye with us.
#5 CREATE TIMELESS PIECES
Our mission is to create stylish jewelry that is a pleasure to wear every day. Our aspirations are simple, timeless beauty, pure elegance and subtle uniqueness.
#6 STAY DOWN-TO-EARTH, MAKE JEWELRY FOR PEOPLE
We want to create jewelry for you, not for a jewelry box. We always look for ways to make our jewelry affordable, practical and easy to wear.
#7 TAKE THE BUSINESS PERSONALLY
We are always ready to help you select the right piece, answer all of your questions, offer personalized solutions, meet special requirements or make a piece of jewelry based on your own design. And because not everything always goes as planned, we will also deal with lost parcels, resizing and and any other bumps on the road.
#8 CARE ABOUT OTHERS, HELP WHEN YOU CAN
The purchase is not the end for us. Jewelry and its lifetime care go hand-in-hand. We are here to help whenever you need advice or adjustments to keep your jewelry looking perfect. (replacement, modification, resizing and more..)